Is Marketing the MOST important function in your organization?

12 Mar

Photo credits: http://barrtek.com/category/marketing Last week, we were asked in class, “Do you think Marketing is the most important function in your organization?”. Without blinking, I would’ve said YES. Most people did, so to speak. In my years of managing Kreate Business Solutions, I have not spent a dime in marketing, or atleast I did not have [...]

Taking a risk on Freelancing: Stepping out of my comfort zone

5 Jul

I used to be scared of uncertainty; now I get a high out of it. ~ Jensen Ackles Image credits to http://wejungo.wordpress.com/2011/03/30/dare-to-dream-take-a-risk/ For the past 2 ½ years, I have been working from home and in my pajamas. I have been hired by a start up tech company 2 years ago, and I have been working [...]